In early October J.C Penney announced a designer collaboration with designer Charlotte Ronson.
"The I [Heart] Ronson collection will allow customers to easily mix and match new pieces designed by Ronson with favorites in their own wardrobes to create their own signature looks."
"An innovator in the fashion industry, Charlotte Ronson is known for her trendsetting style, making her a favorite designer among the fashion industry, celebrities and socialites. I [Heart] Ronson, which takes its inspiration from today’s modern woman, combines Ronson’s signature feminine touch with a vintage aesthetic to create an effortlessly chic, downtown style."
"The I [Heart] Ronson collection will allow customers to easily mix and match new pieces designed by Ronson with favorites in their own wardrobes to create their own signature looks."
The collection will be released for spring 2009, featuring “a range of casual and dressy styles from cotton T-shirts and tanks, cotton sweaters and cardigans, a cotton canvas army jacket, leggings, denim jeans and printed polyester and cotton voile dresses. The line is targeted towards the 21 to 35-year-old woman with prices ranging from “$15 for layering T-shirts and tanks to $26 to $44 for blouses, sweaters and jeans to $40 to $65 for dresses and jackets.”
The line will be hitting J.C. Penney stores and will also be available on jcp.com and in Penney’s catalogues. I think it's great when designers want to make their designs affordable for every one, the only issue I have with high end designers working with affordable stores it that the clothes look inferior and flimsy. I [heart] Ronson looks pretty good in the pictures hopefully it looks great in person.
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