Bird by Juicy Couture

Juicy girls Pam and Gela went back to the drawing board to create a new collection titled "Bird" by Juicy Couture after "Couture Couture", their line with an estimated 50% higher price point than Juicy Couture basically flopped. In this economy Juicy's intended client doesn't want $1000 jersey dresses. "The Juicy team showed the collection to press on Thursday at the Bowery Hotel in New York, highlighting the cashmere cardigans, denim jeans, leather jackets and knit T-shirts and tanks in colors such as black, gray and baby pink. The collection consists of about 30 pieces which will launch for fall in select Juicy stores, Bergdorf Goodman, Net-a-porter, Harrods, Maxfield, Holt Renfrew and other specialty shops. The collection will retail between $150 for a knit top to $600 for a coat. " The new price point isn't so high end put it isn't H&M either. Will you guys hop on the big Bird wagon?

Source: WWD

Photocredit: Courtesy Photo